3D & Immersive Experiences: configurators, WebGL and real-time for the web

A 3D configurator for eCommerce isn't a visual gimmick: it's a sales tool. When customers can rotate a product, change its materials and dimensions and watch the price update in real time, they buy with more confidence, ask for fewer manual quotes and return less. That's exactly the experience we build with real-time 3D directly in the browser, in WebGL, accessible from desktop and smartphone without installing anything.

At Digital-Enterprise we design and develop configurators, interactive product viewers, animated scrollytelling sequences and augmented reality for the web previews. We don't start from templates: every experience is built to measure on the same stack we use for our high-performance sites (React, WebGL/Three.js, animations orchestrated with GSAP), so the 3D part doesn't slow the page down and still integrates cleanly with eCommerce, management systems and order flows.

We've already done it in the field: for TapparellaPro we built a tailor-made eCommerce with a custom product configurator, where the user composes the item, sees the preview and price update, and orders independently. Below you'll find what we do, how we work, who it's for and how to get started.

What we build

3D and immersive experiences designed around a precise business goal — selling, explaining a complex product, making a brand memorable — not just to impress.

• 3D configurators for eCommerce — the customer composes the product (materials, finishes, dimensions, variants), rotates the model and sees price and availability update in real time. Ideal for made-to-measure items or products with many combinations.
• Interactive product viewers — 360° 3D visualization of a single product, with zoom, exploded views and informative hotspots that replace dozens of static photos.
• Scrollytelling and kinetic animations — pages where content, 3D models and text animate on scroll to tell the story of a product, a service or a brand in a memorable way.
• WebGL & real-time 3D experiences — interactive scenes, immersive landing pages and configurators that run in the browser leveraging the GPU, with no plugins or apps.
• Augmented reality for the web (WebAR) — "see the product in your home" straight from the smartphone, without downloading any application.

How we work

A good 3D configurator isn't just graphics: it's the synthesis of model, performance and product logic. That's why we follow a path with clear stages.

1. Discovery — we analyze the catalog, variants, pricing rules and conversion goals. We define what the user must be able to configure and which combinations make sense.
2. 3D assets — we prepare or optimize the models (lightweight geometries, realistic PBR materials) so the scene stays smooth even on mobile.
3. Real-time development — we build the experience in WebGL with a modern stack (React, Three.js), taking care of interaction, configurator state and the link to pricing.
4. Integration — we connect the configurator to your eCommerce, the cart and — where needed — the management system, so the user's choice becomes a real order.
5. Optimization and measurement — we work on loading speed, fallbacks for less powerful devices and tracking, so the experience is performant and measurable too.

We work with a focus on performance: the 3D is progressive and doesn't penalize loading times or the page's technical SEO.

Who it's for (and when it really makes sense)

Real-time 3D pays off when the product is hard to convey with photos alone, or when the combinations are too many for a static catalog.

• eCommerce with made-to-measure or configurable products — blinds, window and door frames, furniture, technical components: anything that exists in many variants.
• B2B/B2C manufacturers and distributors who want to reduce manual quotes and give the customer an independent decision-making tool.
• Brands and companies that want a memorable product presentation or landing page, with scrollytelling and kinetic animations.
• Showrooms and retail that want to offer an augmented reality try-out from the smartphone, in-store or remotely.

If, on the other hand, the catalog is simple and photos are enough, we'll tell you so: we prefer to propose 3D where it generates real value, not where it's merely decorative.

What you get

Every project translates into a concrete component, integrated into your site and owned by you.

• A working 3D experience / configurator in the browser, responsive on desktop and mobile.
• 3D models and assets optimized for the web, reusable elsewhere too (product pages, campaigns, social).
• Integration with eCommerce and the order flow, with the price updated in real time where applicable.
• Code and content that stay yours, on a modern, maintainable stack.

The business benefit: more confidence at the point of purchase, fewer quote requests handled by hand, fewer returns and an online presence that stands out from the competition.

How much it costs and how to get started

There's no single price: a 360° product viewer for a few models is a very different investment from a configurator with hundreds of combinations and pricing rules linked to the management system. The cost depends on how many and which products, the number of variants, the level of model realism and the integrations required.

That's why we don't work from a pre-packaged price list: we start with a free call where we understand your catalog and your goals, then give you a transparent quote with detailed line items and an estimate of timelines. We operate out of Caggiano (SA) and serve clients across Italy, remotely and on site.

Want to know whether a 3D configurator makes sense for your eCommerce? Tell us about the product: we'll tell you frankly if and how we'd make it immersive.